FABRICA

NIKE × HYEIN SEO – AVA ROVER: Night within Us (SEOUL)

The launch event for AVA ROVER, a collaboration between HYEIN SEO and NIKE, transformed the shoe’s layered design into a spatial experience inspired by Seoul’s dynamic structure. Held at the Dal (Moon) Parking Lot in Yongsan I’Park Mall, the venue’s blend of open and enclosed areas reflected the campaign’s energy, while the city’s backdrop and ambient sounds set the mood. Pixelated biking visuals and sound installations created a sensory dialogue between motion, sound, and the cityscape.
Creative Direction: Hyein Seo, Jinho Lee, Gyuhee Baek, FABRICA Spatial & Graphic Design: FABRICA  Sound Installation: Jun Hyoung San Wall Graphic Design: Gang Moonsick Video Direction: FABRICA Event Programming: FABRICA Production: FABRICA PR: FABRICA

Creative Direction

Production

PR

hyein seo, nike (KR)

Creative Direction,

Production,

Spatial Design,

Graphic Design,

Event Programming

The launch event for AVA ROVER, a collaboration between HYEIN SEO and NIKE, transformed the shoe’s layered design into a spatial experience inspired by Seoul’s dynamic structure. Held at the Dal (Moon) Parking Lot in Yongsan I’Park Mall, the venue’s blend of open and enclosed areas reflected the campaign’s energy, while the city’s backdrop and ambient sounds set the mood. Pixelated biking visuals and sound installations created a sensory dialogue between motion, sound, and the cityscape.

Creative Direction,

Production,

Spatial Design,

Graphic Design,

Event Programming

Creative Direction: Hyein Seo, Jinho Lee, Gyuhee Baek, FABRICA Spatial & Graphic Design: FABRICA  Sound Installation: Jun Hyoung San Wall Graphic Design: Gang Moonsick Video Direction: FABRICA Event Programming: FABRICA Production: FABRICA PR: FABRICA

NIKE × HYEIN SEO – AVA ROVER: Night within Us (PARIS)

The AVA ROVER launch, a collaboration between HYEIN SEO and NIKE, continued into Paris’s Marais, extending its layered rhythm from Seoul to Paris and linking the two cities. What began at the Dal (Moon) Parking Lot in Yongsan evolved within another parking structure in Paris, turning an everyday space into a multi-sensory experience. Through pixelated visuals and ambient soundscapes, AVA ROVER’s design unfolded as a seamless blend of movement and sound.
Creative Direction: Hyein Seo, Jinho Lee, Gyuhee Baek, FABRICA Spatial & Graphic Design: FABRICA  Space Production: Great consulting co. Wall Graphic Design: Gang Moonsick Sound Installation: Jun Hyoung San 6pov video direction: Bang Jaeyop Spatial sound: Sungsig Min

Creative Direction

hyein seo, nike (KR)

Creative Direction,

Spatial Design,

Graphic Design

The AVA ROVER launch, a collaboration between HYEIN SEO and NIKE, continued into Paris’s Marais, extending its layered rhythm from Seoul to Paris and linking the two cities. What began at the Dal (Moon) Parking Lot in Yongsan evolved within another parking structure in Paris, turning an everyday space into a multi-sensory experience. Through pixelated visuals and ambient soundscapes, AVA ROVER’s design unfolded as a seamless blend of movement and sound.

Creative Direction,

Spatial Design,

Graphic Design

Creative Direction: Hyein Seo, Jinho Lee, Gyuhee Baek, FABRICA Spatial & Graphic Design: FABRICA  Space Production: Great consulting co. Wall Graphic Design: Gang Moonsick Sound Installation: Jun Hyoung San 6pov video direction: Bang Jaeyop Spatial sound: Sungsig Min

lululemon 'Together We Grow'

For lululemon’s ‘Together We Grow’ campaign celebrating World Mental Health Day, we created an experience of movement and community in the bustling streets of Seoul. Bringing in local partners, we curated engaging programs, designed inviting spaces and gave a cohesive visual direction, resulting in a authentic moment that feels inclusive and seamless.
Creative Direction: FABRICA Event Planning: FABRICA, MATTER Project Management: MATTER Production: Sweetspot Spatial Design: desiarchitects, FABRICA Graphic Design: FABRICA, Eunsoo Yoon Sound: Studio Namsan Catering: FERMENTS, Wildduck Café Photography: Yousub Song, lululemon

Creative Direction

PR

lululemon (APAC)

SOUND ON

lululemon (APAC)

Creative Direction,

Spatial Design,

Graphic Design,

Event Programming

For lululemon’s ‘Together We Grow’ campaign celebrating World Mental Health Day, we created an experience of movement and community in the bustling streets of Seoul. Bringing in local partners, we curated engaging programs, designed inviting spaces and gave a cohesive visual direction, resulting in a authentic moment that feels inclusive and seamless.

Creative Direction,

Spatial Design,

Graphic Design,

Event Programming

Creative Direction: FABRICA Event Planning: FABRICA, MATTER Project Management: MATTER Production: Sweetspot Spatial Design: desiarchitects, FABRICA Graphic Design: FABRICA, Eunsoo Yoon Sound: Studio Namsan Catering: FERMENTS, Wildduck Café Photography: Yousub Song, lululemon

Goldwin 0 Official Launch

The launch preview event brought Goldwin 0’s philosophy of 'Circulation' and 'Harmony' to life through a spatial experience at Oil Tank Culture Park. Across two interconnected spaces, the event blended architectural installation, sound, and live performance to express the brand’s refined dialogue between nature, technology, and human movement.
Creative Direction: FABRICA Spatial Design: FABRICA Graphic Design: FABRICA Production House & PR: FABRICA Music: Ximya Kim, Ana Roxanne Recto Space Photo: DongWoong Lee Event Photo: San Choi Catering: Goma Gathering

Creative Direction

Production

PR

Goldwin 0 (JP)

Creative Direction,

Spatial Design,

PR,

Production,

Graphic Design

The launch preview event brought Goldwin 0’s philosophy of 'Circulation' and 'Harmony' to life through a spatial experience at Oil Tank Culture Park. Across two interconnected spaces, the event blended architectural installation, sound, and live performance to express the brand’s refined dialogue between nature, technology, and human movement.

Creative Direction,

Spatial Design,

PR,

Production,

Graphic Design

Creative Direction: FABRICA Spatial Design: FABRICA Graphic Design: FABRICA Production House & PR: FABRICA Music: Ximya Kim, Ana Roxanne Recto Space Photo: DongWoong Lee Event Photo: San Choi Catering: Goma Gathering

Taiga Takahashi: Between Time & Space

The first exhibition of Taiga Takahashi in Seoul titled Between Time & Space presented the late designer's legacy through garments, found objects, and the art of tea ceremony.
Creative Direction: FABRICA, Seiya Nakamura 2.24 Production House & PR: FABRICA Music: Tomoko Sauvage Movie: OK-RM Space Photo: Riku Ikeya

Creative Direction

Production

PR

Taiga Takahashi (JP)

Graphic Design,

Creative Direction,

Production,

Spatial Design,

PR,

Event Programming

The first exhibition of Taiga Takahashi in Seoul titled Between Time & Space presented the late designer's legacy through garments, found objects, and the art of tea ceremony.

Graphic Design,

Creative Direction,

Production,

Spatial Design,

PR,

Event Programming

Creative Direction: FABRICA, Seiya Nakamura 2.24 Production House & PR: FABRICA Music: Tomoko Sauvage Movie: OK-RM Space Photo: Riku Ikeya

aespa richman pop up

The pop-up for aespa’s sixth mini album RICH MAN transformed the album’s core message into an immersive spatial experience. Hosted at Hyundai Card Music Library and Vinyl & Plastic, the project intertwined music, visuals, and space to create a new mode of fan engagement. Echoing the track’s statement, “I am A Rich Man”, the pop-up extended this message through interactive elements that celebrated confidence and self-worth.
Creative Direction: FABRICA Spatial Design: FABRICA Graphic Design: FABRICA Event Programming: FABRICA

Creative Direction

aespa (KR)

Creative Direction,

Spatial Design,

Graphic Design,

Event Programming

The pop-up for aespa’s sixth mini album RICH MAN transformed the album’s core message into an immersive spatial experience. Hosted at Hyundai Card Music Library and Vinyl & Plastic, the project intertwined music, visuals, and space to create a new mode of fan engagement. Echoing the track’s statement, “I am A Rich Man”, the pop-up extended this message through interactive elements that celebrated confidence and self-worth.

Creative Direction,

Spatial Design,

Graphic Design,

Event Programming

Creative Direction: FABRICA Spatial Design: FABRICA Graphic Design: FABRICA Event Programming: FABRICA

Goldwin 0 Performance Capsule Seoul

For Goldwin 0’s Performance Capsule Spring/Summer 2025 collection, the campaign explored the brand’s unique pursuit of technical precision and functionality. The collection bridged science and design through the use of heatmapping technology, creating a refined and purposeful design system. The campaign’s photography was intentionally captured to emphasize this technical process and visual rhythm, revealing the collection’s fusion of innovation and form.
Creative Direction: Goldwin Seoul, Hiromichi Tanaka Photography: Kigon Kwak Production: FABRICA Model: Daniel Oh, Sanghyun Cho Design/sound direction: Wan Cho Design: Hyogun Sound: Sun An

Production

Goldwin (JP)

Production

For Goldwin 0’s Performance Capsule Spring/Summer 2025 collection, the campaign explored the brand’s unique pursuit of technical precision and functionality. The collection bridged science and design through the use of heatmapping technology, creating a refined and purposeful design system. The campaign’s photography was intentionally captured to emphasize this technical process and visual rhythm, revealing the collection’s fusion of innovation and form.

Production

Creative Direction: Goldwin Seoul, Hiromichi Tanaka Photography: Kigon Kwak Production: FABRICA Model: Daniel Oh, Sanghyun Cho Design/sound direction: Wan Cho Design: Hyogun Sound: Sun An

ILLIT anamorphic video

The promotion video for K-pop group ILLIT’s debut album ‘SUPER REAL ME’, unveiled on K-pop Square in Seoul, creates an anamorphic effect with a hyper-real sense of tactility by shooting in a real-life set.
ILLIT Creative Director: Serian Heu Creative Director: Eunuk Nam (FABRICA) Film Director: Jaewu Lee Assistant Director: Jihee Kim Production House: FABRICA Executive Producer: Jongkeun Seo (FABRICA) Producer: Sarka Fenclova (FABRICA) DP: Donghyuk Kim DIT: Wongyeong Choi Gaffer: Junseok Oh Jimmy Jib: Yungu Ji Art: Insol Yun (MOLE) Anamorphic Consulting & TD : lumiflo 3D: Jurgis Lietunovas (FABRICA) Graphic Design: Heesoo Kang (FABRICA) Space Design: Kyusuk Choi (FABRICA) Color House: Carpa Colorist: Jaehoon Jung

Creative Direction

Production

ILLIT (KR)

SOUND ON

ILLIT (KR)

Creative Direction,

Production,

Videography,

Spatial Design,

3D,

Graphic Design

The promotion video for K-pop group ILLIT’s debut album ‘SUPER REAL ME’, unveiled on K-pop Square in Seoul, creates an anamorphic effect with a hyper-real sense of tactility by shooting in a real-life set.

Creative Direction,

Production,

Videography,

Spatial Design,

3D,

Graphic Design

ILLIT Creative Director: Serian Heu Creative Director: Eunuk Nam (FABRICA) Film Director: Jaewu Lee Assistant Director: Jihee Kim Production House: FABRICA Executive Producer: Jongkeun Seo (FABRICA) Producer: Sarka Fenclova (FABRICA) DP: Donghyuk Kim DIT: Wongyeong Choi Gaffer: Junseok Oh Jimmy Jib: Yungu Ji Art: Insol Yun (MOLE) Anamorphic Consulting & TD : lumiflo 3D: Jurgis Lietunovas (FABRICA) Graphic Design: Heesoo Kang (FABRICA) Space Design: Kyusuk Choi (FABRICA) Color House: Carpa Colorist: Jaehoon Jung

ITTETSU MATSUOKA ‘SERENAGA.’

The photobook by Japanese photographer Ittetsu Matsuoka documents his first impressions of Seoul, shot in collaboration with Japanese model Serena Motola. The work portrays Serena’s editorial persona, collaborating with a team of local creatives, as well as her unfiltered, private self.
Photography: Ittetsu Matsuoka Model: Serena Motola Editor: Mihori Suzuki (manpan press) Styling: Sophie Yoon Make-up: Minseok Choi Hair: Hyeonseung Hong Production: FABRICA Executive Producer: Jongkeun Seo (FABRICA) Line Producer: Sarka Fenclova (FABRICA)

Production

Ittetsu Matsuoka (JP)

Production

The photobook by Japanese photographer Ittetsu Matsuoka documents his first impressions of Seoul, shot in collaboration with Japanese model Serena Motola. The work portrays Serena’s editorial persona, collaborating with a team of local creatives, as well as her unfiltered, private self.

Production

Photography: Ittetsu Matsuoka Model: Serena Motola Editor: Mihori Suzuki (manpan press) Styling: Sophie Yoon Make-up: Minseok Choi Hair: Hyeonseung Hong Production: FABRICA Executive Producer: Jongkeun Seo (FABRICA) Line Producer: Sarka Fenclova (FABRICA)

XLIM × New Balance

The first collaborative exhibition between XLIM and New Balance, “Expect the Unexpected,” explored color and spatial reversal through active visitor participation. Divided into three spaces, it guided guests through shifting visual and sensory experiences that embodied the brand’s philosophy in motion. From live craftsmanship and music installations to immersive spatial design, the exhibition transformed passive viewing into active engagement with evolving environments.
Creative Direction: FABRICA Spatial Design: FABRICA Graphic Design: FABRICA Video Direction: FABRICA Photo Shooting: FABRICA Event Programming: FABRICA

Creative Direction

xlim, new balance (KR)

Creative Direction,

Spatial Design,

Graphic Design,

Videography,

Photography,

Event Programming

The first collaborative exhibition between XLIM and New Balance, “Expect the Unexpected,” explored color and spatial reversal through active visitor participation. Divided into three spaces, it guided guests through shifting visual and sensory experiences that embodied the brand’s philosophy in motion. From live craftsmanship and music installations to immersive spatial design, the exhibition transformed passive viewing into active engagement with evolving environments.

Creative Direction,

Spatial Design,

Graphic Design,

Videography,

Photography,

Event Programming

Creative Direction: FABRICA Spatial Design: FABRICA Graphic Design: FABRICA Video Direction: FABRICA Photo Shooting: FABRICA Event Programming: FABRICA

XLIM EP.5

Creative direction and video for XLIM's EP.5, set in Seoul with Julia Vinograd’s poetry.
Creative Director: Eunuk Nam (FABRICA), XLIM Film Director: Jaewu Lee Production House: FABRICA Executive Producer: Jongkeun Seo (FABRICA) Line Producer: Sarka Fenclova (FABRICA) D.O.P: Yuik Jung Styling: XLIM Make-up & Hair: Minseok Choi DI: Lucid Colour Graphic Design: Heesoo Kang (FABRICA)

Creative Direction

Production

XLIM (KR)

SOUND ON

XLIM (KR)

Creative Direction,

Production,

Videography,

Graphic Design

Creative direction and video for XLIM's EP.5, set in Seoul with Julia Vinograd’s poetry.

Creative Direction,

Production,

Videography,

Graphic Design

Creative Director: Eunuk Nam (FABRICA), XLIM Film Director: Jaewu Lee Production House: FABRICA Executive Producer: Jongkeun Seo (FABRICA) Line Producer: Sarka Fenclova (FABRICA) D.O.P: Yuik Jung Styling: XLIM Make-up & Hair: Minseok Choi DI: Lucid Colour Graphic Design: Heesoo Kang (FABRICA)

FILA+ Presentation

Under Lev Tanju’s direction, we led the launch of Fila+ in Korea through a dynamic series of events, including a pop-up exhibition, panel discussions, a VIP dinner, and a launch party. Our team designed every aspect of the project—from graphic and event space design to catering and curated drink menus—ensuring every detail aligned with the collection’s vibe. The result was a thoughtfully designed space and service that fostered a fresh sense of community and connection.

Creative Direction

PR

FILA+

Creative Direction,

Production,

Spatial Design,

PR,

Event Programming

Under Lev Tanju’s direction, we led the launch of Fila+ in Korea through a dynamic series of events, including a pop-up exhibition, panel discussions, a VIP dinner, and a launch party. Our team designed every aspect of the project—from graphic and event space design to catering and curated drink menus—ensuring every detail aligned with the collection’s vibe. The result was a thoughtfully designed space and service that fostered a fresh sense of community and connection.

Creative Direction,

Production,

Spatial Design,

PR,

Event Programming

SAN SAN GEAR SS 2025

The campaign featured Japanese actor Komatsu Nana under the theme “Check Point.” Through the lens of circulation and surrealism, the campaign captured fleeting moments of new beginnings and everyday transformation, expressed through the brand’s refined visual language.
Creative Direction: Jihye Yoon, Sangyup Lee Photography: Nikolai Ahn Video: Kei Yamada Production: FABRICA Hair: Tsubasa Dicky Make-up: Kie Kiyohara Set: Yuusuke Ishi Object Art: Jeong maru

Production

san san gear (KR)

Production

The campaign featured Japanese actor Komatsu Nana under the theme “Check Point.” Through the lens of circulation and surrealism, the campaign captured fleeting moments of new beginnings and everyday transformation, expressed through the brand’s refined visual language.

Production

Creative Direction: Jihye Yoon, Sangyup Lee Photography: Nikolai Ahn Video: Kei Yamada Production: FABRICA Hair: Tsubasa Dicky Make-up: Kie Kiyohara Set: Yuusuke Ishi Object Art: Jeong maru

DEPTH

Depth is a café and bar newly opened in the Dosan area of Seoul that seeks to provide a deep sensory experience, which is reflected in their visual identity and the space by Studio Leehaeinn.
Photos courtesy of Depth

Creative Direction

DEPTH (KR)

Creative Direction,

Brand Identity,

Graphic Design

Depth is a café and bar newly opened in the Dosan area of Seoul that seeks to provide a deep sensory experience, which is reflected in their visual identity and the space by Studio Leehaeinn.

Creative Direction,

Brand Identity,

Graphic Design

Photos courtesy of Depth

Valentino The Narratives

Production for the Valentino The Narratives campaign exploring the interior story of celebrity starring Suga of the K-pop group BTS shot in Seoul.
Creative Direction: Pierpaolo Piccioli Photo: Theo Wenner DP: Ben Carey Executive Producers: Jongkeun Seo, Eunuk Nam (FABRICA) Producer: Sarka Fenclova (FABRICA) Film Producer: Jaewu Lee (Cosmo Cosmo) Styling: Youngjin Kim Hair: Hansom (Bit & Boot) Make-up: Areum Kim Art: Yerin Choi (Moafiza)

Production

Valentino (IT)

Production

Production for the Valentino The Narratives campaign exploring the interior story of celebrity starring Suga of the K-pop group BTS shot in Seoul.

Production

Creative Direction: Pierpaolo Piccioli Photo: Theo Wenner DP: Ben Carey Executive Producers: Jongkeun Seo, Eunuk Nam (FABRICA) Producer: Sarka Fenclova (FABRICA) Film Producer: Jaewu Lee (Cosmo Cosmo) Styling: Youngjin Kim Hair: Hansom (Bit & Boot) Make-up: Areum Kim Art: Yerin Choi (Moafiza)

XLIM EP.3

As a part of XLIM's EP.3 1ST SYNOPSIS collection campaign, we created a car cover using the same fabric as the garments, reinterpreting the brand's materials in a new scale and form.
Video Direction: Eunuk Nam (FABRICA) Photo: Eunuk Nam(FABRICA) Production: Jongkeun Seo (FABRICA) Styling: XLIM DP: Minseong Oh Models: Sungmin Bae, Kyungsuk Yeon

Creative Direction

Production

XLIM (KR)

SOUND ON

XLIM (KR)

Creative Direction,

Production,

Videography,

Photography

As a part of XLIM's EP.3 1ST SYNOPSIS collection campaign, we created a car cover using the same fabric as the garments, reinterpreting the brand's materials in a new scale and form.

Creative Direction,

Production,

Videography,

Photography

Video Direction: Eunuk Nam (FABRICA) Photo: Eunuk Nam(FABRICA) Production: Jongkeun Seo (FABRICA) Styling: XLIM DP: Minseong Oh Models: Sungmin Bae, Kyungsuk Yeon

Goldwin 0 Performance Capsule Seoul Summer 2025 - TUNE’s Community Gathering 007

To celebrate the launch of Goldwin 0 Performance Capsule Seoul Summer 2025, an early-morning running session gathered Seoul’s active community to embody the brand’s values of performance, mindfulness, and connection. Participants traced routes through the city’s landscape, ascending on the trails of Achasan Mountain, where movement and nature converged to reflect Goldwin 0’s ethos of harmony between technical apparel and the natural world.
Creative Direction: Goldwin Korea, FABRICA Event Programming: PRRC, FABRICA Graphic Design : FABRICA Production : FABRICA

Creative Direction

PR

Goldwin (JP)

Creative Direction,

Graphic Design,

PR

To celebrate the launch of Goldwin 0 Performance Capsule Seoul Summer 2025, an early-morning running session gathered Seoul’s active community to embody the brand’s values of performance, mindfulness, and connection. Participants traced routes through the city’s landscape, ascending on the trails of Achasan Mountain, where movement and nature converged to reflect Goldwin 0’s ethos of harmony between technical apparel and the natural world.

Creative Direction,

Graphic Design,

PR

Creative Direction: Goldwin Korea, FABRICA Event Programming: PRRC, FABRICA Graphic Design : FABRICA Production : FABRICA

29

Music video directing for Oh Hyunk X Yaeji
Director: Eunuk Nam (FABRICA) Assistant director: DQM Creative director: Han Dasom Creative producer: Song Seoyoon Production coordinator: Cho Seongmin Director of photography: Ha Jooyoung Gaffer: Kwon Hoonho FPV: Kim Minchan Jimmy Jib: Ji Seunghyun Colorist: Yeom Jiyoon VFX Studio: Wet © 2021 Yaeji and OHHYUK under exclusive license to XL Recordings Ltd.

Creative Direction

Oh Hyuk, Yaeji (KR, US)

SOUND ON

Oh Hyuk, Yaeji (KR, US)

Videography,

Creative Direction

Music video directing for Oh Hyunk X Yaeji

Videography,

Creative Direction

Director: Eunuk Nam (FABRICA) Assistant director: DQM Creative director: Han Dasom Creative producer: Song Seoyoon Production coordinator: Cho Seongmin Director of photography: Ha Jooyoung Gaffer: Kwon Hoonho FPV: Kim Minchan Jimmy Jib: Ji Seunghyun Colorist: Yeom Jiyoon VFX Studio: Wet © 2021 Yaeji and OHHYUK under exclusive license to XL Recordings Ltd.

Vans: Classic Since Forever

Creative direction and photography for VANS's Classic Since Forever campaign starring musician Oh Hyuk.
Photo: Eunuk Nam (FABRICA) Production: Jongkeun Seo (FABRICA) Gaffer: Daejin Kim Styling: Yeyoung Kim Make-Up: Yoonjin Kang Hair: Seunghwi You Set: Kyusuk Choi (FABRICA)

Creative Direction

Production

Vans Korea (KR)

Creative Direction,

Production,

Photography,

Set Design

Creative direction and photography for VANS's Classic Since Forever campaign starring musician Oh Hyuk.

Creative Direction,

Production,

Photography,

Set Design

Photo: Eunuk Nam (FABRICA) Production: Jongkeun Seo (FABRICA) Gaffer: Daejin Kim Styling: Yeyoung Kim Make-Up: Yoonjin Kang Hair: Seunghwi You Set: Kyusuk Choi (FABRICA)

PAF x FILA perspective logo

Perspective logo for PAF x FILA collaboration.

Creative Direction

POST ARCHIVE FACTION, FILA (KR)

SOUND ON

POST ARCHIVE FACTION, FILA (KR)

Creative Direction,

Graphic Design,

Brand Identity

Perspective logo for PAF x FILA collaboration.

Creative Direction,

Graphic Design,

Brand Identity

PAF x FILA campaign

For the POST ARCHIVE FACTION and FILA collaboration campaign, we were inspired by the movement seen in traditional Korean martial arts Taekkyeon. We filmed Taekkyeon practitioners and connected their movements to a motion effect on the collaboration logo.
Creative Direction: Eunuk Nam (FABRICA) Production: Jongkeun Seo (FABRICA) DP: Dawn Jung Jimmy Jib: Youngjung Kim Gaffer: Hunho Gwon Sound: Haram Kim

Creative Direction

POST ARCHIVE FACTION, FILA (KR)

SOUND ON

POST ARCHIVE FACTION, FILA (KR)

Creative Direction,

Videography,

Brand Identity

For the POST ARCHIVE FACTION and FILA collaboration campaign, we were inspired by the movement seen in traditional Korean martial arts Taekkyeon. We filmed Taekkyeon practitioners and connected their movements to a motion effect on the collaboration logo.

Creative Direction,

Videography,

Brand Identity

Creative Direction: Eunuk Nam (FABRICA) Production: Jongkeun Seo (FABRICA) DP: Dawn Jung Jimmy Jib: Youngjung Kim Gaffer: Hunho Gwon Sound: Haram Kim

ZARA Denim Collection

Local production for ZARA's Denim Collection campaign shot in the streets of Seoul.
Photo: Keizo Kitajima Art Direction: Lucia Catoira Image Direction: Angela Picon Production: Taka Arakawa (Babylon) Line Producer: Azusa Nozaki Local Production: Jongkeun Seo (FABRICA) DP: Yusuke Ishida Styling: Yeyong Kim Hair: Mikio Aizawa Make-up: Tamayo Yamamoto Casting: Taka Arakawa, Ino Yu

Production

ZARA (ES)

Production

Local production for ZARA's Denim Collection campaign shot in the streets of Seoul.

Production

Photo: Keizo Kitajima Art Direction: Lucia Catoira Image Direction: Angela Picon Production: Taka Arakawa (Babylon) Line Producer: Azusa Nozaki Local Production: Jongkeun Seo (FABRICA) DP: Yusuke Ishida Styling: Yeyong Kim Hair: Mikio Aizawa Make-up: Tamayo Yamamoto Casting: Taka Arakawa, Ino Yu

Taiga Takahashi SS 2024 Press Preview

Creative direction and PR for the Taiga Takahashi SS 2024 press preview in Seoul
Creative Direction: FABRICA PR: FABRICA Graphic Design: Heesoo Kang (FABRICA) Space Design: Kyusuk Choi (FABRICA) Furniture: Sukyoung Hong

Creative Direction

PR

Taiga Takahashi (JP)

PR,

Creative Direction,

Graphic Design,

Spatial Design

Creative direction and PR for the Taiga Takahashi SS 2024 press preview in Seoul

PR,

Creative Direction,

Graphic Design,

Spatial Design

Creative Direction: FABRICA PR: FABRICA Graphic Design: Heesoo Kang (FABRICA) Space Design: Kyusuk Choi (FABRICA) Furniture: Sukyoung Hong

DADA X Better™ Gift Shop

DADA X Better™ Gift Shop campaign
Creative direction: Eunuk Nam (FABRICA) Production: Jonkeun Seo (FABRICA) Music: Oh Hyuk Artwork: Jiyoung Kim Truck Set: Seokyong Hong FPV: Minchan Kwon

Creative Direction

Production

Dada Service, Better™ Gift Shop (KR, CA)

SOUND ON

Dada Service, Better™ Gift Shop (KR, CA)

Creative Direction,

Production,

Videography,

Set Design,

Brand Identity,

Graphic Design

DADA X Better™ Gift Shop campaign

Creative Direction,

Production,

Videography,

Set Design,

Brand Identity,

Graphic Design

Creative direction: Eunuk Nam (FABRICA) Production: Jonkeun Seo (FABRICA) Music: Oh Hyuk Artwork: Jiyoung Kim Truck Set: Seokyong Hong FPV: Minchan Kwon

DADA gan

Creative direction for DADA's GAN campaign with the faces of Paris & Seoul
Creative direction: Eunuk Nam (FABRICA) Production: Jongkeun Seo (FABRICA) Photo: Dasom Han, Marc Asekhame GAN & Compositing: Selam X Sound: Oh Hyuk

Creative Direction

Production

DADAservice (KR)

SOUND ON

DADAservice (KR)

Creative Direction,

Production,

Videography

Creative direction for DADA's GAN campaign with the faces of Paris & Seoul

Creative Direction,

Production,

Videography

Creative direction: Eunuk Nam (FABRICA) Production: Jongkeun Seo (FABRICA) Photo: Dasom Han, Marc Asekhame GAN & Compositing: Selam X Sound: Oh Hyuk

Vogue Hong Kong Cover

Production for Vogue Hong Kong's cover photoshoot.
Photo: Peter Ash Lee Production: Jongkeun Seo (FABRICA), Hyunji Nam Styling: Yeyoung Kim Hair: Gabe Shin Make-up: Seongseok Oh

Production

Vogue (HK)

Production

Production for Vogue Hong Kong's cover photoshoot.

Production

Photo: Peter Ash Lee Production: Jongkeun Seo (FABRICA), Hyunji Nam Styling: Yeyoung Kim Hair: Gabe Shin Make-up: Seongseok Oh

Say Touche flagship store renewal

Creative Direction

Say Touche (KR)

Creative Direction,

Production,

Spatial Design,

Graphic Design,

3D

Say Touche flagship store renewal

Creative Direction,

Production,

Spatial Design,

Graphic Design,

3D

FREKER campaign 1

Creative direction, photography and production for FREKER's campaign.
Photo: Eunuk Nam (FABRICA) Production House: FABRICA Producer: Jongkeun Seo (FABRICA) Make-up & Hair: Seunghwi You

Creative Direction

Production

FREKER (KR)

Creative Direction,

Production,

Photography

Creative direction, photography and production for FREKER's campaign.

Creative Direction,

Production,

Photography

Photo: Eunuk Nam (FABRICA) Production House: FABRICA Producer: Jongkeun Seo (FABRICA) Make-up & Hair: Seunghwi You

DAZED KOREA Cyberpunk

Set design for DAZED KOREA's Cyberpunk editorial.
Photo: Nikolai Ahn Creative Direction & Styling: Yeyoung Kim Hair: Suni Jeon Make-up: Seongseok Oh Set: Jongkeun Seo, Kyusuk Choi (FABRICA)

Production

DAZED KOREA (KR)

Production,

Set Design

Set design for DAZED KOREA's Cyberpunk editorial.

Production,

Set Design

Photo: Nikolai Ahn Creative Direction & Styling: Yeyoung Kim Hair: Suni Jeon Make-up: Seongseok Oh Set: Jongkeun Seo, Kyusuk Choi (FABRICA)

New Jeans for Rolling Stone

Set design for Rolling Stone magazine editorial starring K-pop group New Jeans.
Photo: Nikolai Ahn Writer: Kristine Kwak Creative Direction: Joe Hutchinson Editor: Sasha Fox Production: Hyojin Lee (FLIX OVEN) Styling: Yumi Choi Hair: Gihee Make-Up: Gilju Oh Set: Jongkeun Seo, Kyuseok Choi (FABRICA) Gaffer: Sangbin Park

Production

Rolling Stone (US)

Production,

Set Design

Set design for Rolling Stone magazine editorial starring K-pop group New Jeans.

Production,

Set Design

Photo: Nikolai Ahn Writer: Kristine Kwak Creative Direction: Joe Hutchinson Editor: Sasha Fox Production: Hyojin Lee (FLIX OVEN) Styling: Yumi Choi Hair: Gihee Make-Up: Gilju Oh Set: Jongkeun Seo, Kyuseok Choi (FABRICA) Gaffer: Sangbin Park

Dada service 22 s/s & 22 f/w

Campaign shooting for Dada service 22 s/s & 22 f/w
Photo: Eunuk Nam (FABRICA) Productuion: Jongkeun Seo Styling: Yunhyun Ryu Make up: Seunghwi You

Creative Direction

Production

Dada service (KR)

Creative Direction,

Production,

Photography

Campaign shooting for Dada service 22 s/s & 22 f/w

Creative Direction,

Production,

Photography

Photo: Eunuk Nam (FABRICA) Productuion: Jongkeun Seo Styling: Yunhyun Ryu Make up: Seunghwi You

DAZED KOREA Slam Dunk

Production and set design for DAZED KOREA editorial.
Photo: Nikolai Ahn Creative Direction & Styling: Yeyoung Kim Producton & Set: Jongkeun Seo (FABRICA) Hair: Suni Jeon Make-up: Seongseok Oh

Production

DAZED KOREA (KR)

Production,

Set Design

Production and set design for DAZED KOREA editorial.

Production,

Set Design

Photo: Nikolai Ahn Creative Direction & Styling: Yeyoung Kim Producton & Set: Jongkeun Seo (FABRICA) Hair: Suni Jeon Make-up: Seongseok Oh

DAZED KOREA Cover

Production and set design for DAZED KOREA's May 2023 issue cover starring model Sora Choi.
Photo: Yeyoung Kim Fashion Editor: Yura Oh Production & Set: Jongkeun Seo (FABRICA), Junwoo Kim Hair: Anna Young Make-up: Ryuna

Production

DAZED KOREA (KR)

Production,

Spatial Design

Production and set design for DAZED KOREA's May 2023 issue cover starring model Sora Choi.

Production,

Spatial Design

Photo: Yeyoung Kim Fashion Editor: Yura Oh Production & Set: Jongkeun Seo (FABRICA), Junwoo Kim Hair: Anna Young Make-up: Ryuna

Balming Tiger for Highsnobiety

Production and set design for Highsnobiety editorial starring artist collective Balming Tiger.
Photo: Nikolai Ahn Production & Set: Jongkeun Seo (FABRICA) Hair: Rati Make-up: Seongseok Oh

Production

Highsnobiety (DE)

Production,

Set Design

Production and set design for Highsnobiety editorial starring artist collective Balming Tiger.

Production,

Set Design

Photo: Nikolai Ahn Production & Set: Jongkeun Seo (FABRICA) Hair: Rati Make-up: Seongseok Oh

Peaches x Playboy

Creative direction and production for the Peaches and Playboy collaboration campaign.
Photo: Eunuk Nam (FABRICA) Production: Jongkeun Seo (FABRICA) Hair & Make-Up: Seunghwi You Styling: Sky Kwak

Creative Direction

Production

Peaches, Playboy (KR)

Creative Direction,

Production,

Photography

Creative direction and production for the Peaches and Playboy collaboration campaign.

Creative Direction,

Production,

Photography

Photo: Eunuk Nam (FABRICA) Production: Jongkeun Seo (FABRICA) Hair & Make-Up: Seunghwi You Styling: Sky Kwak

Oh Hyuk for Silver Magazine

Production for a Silver Magazine editorial in collaboration with C.P. Company starring musician Oh Hyuk shot in Seoul.
Photo: Dasom Han Production: Jongkeun Seo (FABRICA), Hyunji Nam Styling: Yeyoung Kim Hair & Make-up: Yoonjin Kang

Production

Silver Magazine (JP)

Production

Production for a Silver Magazine editorial in collaboration with C.P. Company starring musician Oh Hyuk shot in Seoul.

Production

Photo: Dasom Han Production: Jongkeun Seo (FABRICA), Hyunji Nam Styling: Yeyoung Kim Hair & Make-up: Yoonjin Kang

LORES

Creative direction, production and set design for LORES's campaign photoshoot.
Photo: Eunuk Nam (FABRICA) Production: Jongkeun Seo (FABRICA) Hair & Make-Up: Seunghwi You Set: Choi Kyusuk (FABRICA) Model: Marco

Creative Direction

Production

LORES (KR)

Creative Direction,

Production,

Photography,

Set Design

Creative direction, production and set design for LORES's campaign photoshoot.

Creative Direction,

Production,

Photography,

Set Design

Photo: Eunuk Nam (FABRICA) Production: Jongkeun Seo (FABRICA) Hair & Make-Up: Seunghwi You Set: Choi Kyusuk (FABRICA) Model: Marco

INNISFREE

Set design for INNISFREE's advertisement campaign starring K-pop artist Wonyoung Jang.
Photo: Dukhwa Jang Styling: Jiyoung Park Hair: Harin (Oui Oui Atelier) Make-up: Sojeong Yoon (Oui Oui Atelier) Set: Jongkeun Seo (FABRICA), Chaelin Jeon Florist: Hai lhwa

Production

INNISFREE (KR)

Production,

Set Design

Set design for INNISFREE's advertisement campaign starring K-pop artist Wonyoung Jang.

Production,

Set Design

Photo: Dukhwa Jang Styling: Jiyoung Park Hair: Harin (Oui Oui Atelier) Make-up: Sojeong Yoon (Oui Oui Atelier) Set: Jongkeun Seo (FABRICA), Chaelin Jeon Florist: Hai lhwa

ÉÉ Spring 23

Set design for ÉÉ's Spring 2023 collection campaign.
Photo: Yookeun Lim Direction: Nayeon Kim DP: Yunjin Jeon Camera & Lighting: Soonjun Lee, Gunwoo Kim Styling: Jongbeom Jeon Make-up: Seunghwi Yu Set: FABRICA Installation: Yerin Choi (Moafiza)

Production

ÉÉ (KR)

Production,

Spatial Design

Set design for ÉÉ's Spring 2023 collection campaign.

Production,

Spatial Design

Photo: Yookeun Lim Direction: Nayeon Kim DP: Yunjin Jeon Camera & Lighting: Soonjun Lee, Gunwoo Kim Styling: Jongbeom Jeon Make-up: Seunghwi Yu Set: FABRICA Installation: Yerin Choi (Moafiza)

Oh Hyuk for WWD Korea

Production and set design for WWD Korea editorial starring musician Oh Hyuk.
Photo: Dasom Han Production & Set: Jongkeun Seo, Kyusuk Choi (FABRICA) Styling: Yeyoung Kim Make-up: Seongseok Oh Florist: OXX Floral Studio

Production

WWD (KR)

Production,

Set Design

Production and set design for WWD Korea editorial starring musician Oh Hyuk.

Production,

Set Design

Photo: Dasom Han Production & Set: Jongkeun Seo, Kyusuk Choi (FABRICA) Styling: Yeyoung Kim Make-up: Seongseok Oh Florist: OXX Floral Studio

Dino of SEVENTEEN for Weverse

Set design for Weverse editorial starring Dino of K-pop group SEVENTEEN.
Photo: Nikolai Ahn Styling: Shun Watanabe Hair: Gabe Shin Make-up: Seongseok Oh Nails: Tomoya Nakagawa Set: Jongkeun Seo, Sarka Fenclova (FABRICA)

Production

SEVENTEEN (KR)

Production,

Set Design

Set design for Weverse editorial starring Dino of K-pop group SEVENTEEN.

Production,

Set Design

Photo: Nikolai Ahn Styling: Shun Watanabe Hair: Gabe Shin Make-up: Seongseok Oh Nails: Tomoya Nakagawa Set: Jongkeun Seo, Sarka Fenclova (FABRICA)

LE SSERAFIM for DAZED KOREA

Set design for DAZED KOREA editorial starring K-pop group LE SSERAFIM.
Photo: Nikolai Ahn Styling: Yeyoung Kim Hair: Gabe Shin Make-up: Seongseok Oh Set: Jongkeun Seo (FABRICA)

Production

DAZED KOREA (KR)

Set Design

Set design for DAZED KOREA editorial starring K-pop group LE SSERAFIM.

Set Design

Photo: Nikolai Ahn Styling: Yeyoung Kim Hair: Gabe Shin Make-up: Seongseok Oh Set: Jongkeun Seo (FABRICA)